How to Create an AI Influencer

An AI influencer is a social media presence built around a digital persona instead of a real person. With Larpable, you create a persistent AI identity — a set of reference photos that define how your character looks — and then generate unlimited photos and videos of that identity in different scenes, outfits, and situations without ever picking up a camera.

This guide walks through the full process, from creating your first identity to posting your first piece of content.

What You'll Need

• A Larpable account (you can start free)
• 3–5 clear photos of the person or character you want to use as your AI identity
• Scene images — photos of places, outfits, or situations you want your identity to appear in
• Optional: reference videos for generating AI video content

Step 1: Create Your AI Identity

Your AI identity is the foundation of everything you'll create. It's a persistent persona defined by reference photos. Once created, Larpable uses these photos to keep your character's face and appearance consistent across every generated image and video.

1. 1Go to your dashboard and create a new identity
2. 2Give your identity a name — this is your influencer's name
3. 3Upload 3–5 clear, well-lit photos showing the person's face from different angles
4. 4Add descriptive features (optional) to help guide generations

Step 2: Upload a Scene Image

A scene image is the photo where you want your AI identity to appear. This could be a stock photo of a beach, a city street, a studio backdrop, or any setting that fits your content plan. Larpable will replace the person in the scene with your AI identity.

On the canvas workspace, add an Upload node and drag in your scene image. Then connect it to an Image Generation node.

Step 3: Generate Your First Photos

Connect your identity and your scene image to an Image Generation node. You can add an optional prompt to guide the result — for example, describing the lighting, mood, or style you want. Click generate, and Larpable will create a photo of your AI identity in that scene.

The generated photo maintains your identity's facial features while adopting the scene's environment, lighting, and composition. This is how you create content without physical photoshoots.

Step 4: Create Videos

Once you have a generated image you're happy with, you can turn it into a video. Larpable uses motion control technology: you provide a reference video that defines the motion, and Larpable animates your AI identity to match that motion.

1. 1Generate or select an image of your AI identity
2. 2Upload a reference video showing the motion you want (a person walking, turning, gesturing, etc.)
3. 3Connect both to a Video Generation node
4. 4Add an optional prompt to guide the animation
5. 5Generate and wait for the video to complete

Step 5: Plan Your Content

A successful AI influencer needs consistent content. Plan a mix of photos and videos that tell a story about your character. Think about where they live, what they do, what they wear, and what they post about.

Use Larpable's node-based canvas to organize your workflow. Group related generations together, add notes for content ideas, and build a library of scenes you can reuse.

Common Mistakes to Avoid

• Using low-quality or inconsistent reference photos — this breaks identity consistency
• Generating content without a plan — random photos don't build an audience
• Ignoring lighting and scene quality — realistic scenes make your AI content more convincing
• Not testing different prompts and scenes — experimentation helps you find what works

Next Steps

Once you've created your first photos and videos, focus on growing your AI influencer and eventually monetizing your content. You can also explore AI identity consistency to keep your character looking the same across every post.